We believe that food is the best when they are the least adulterated. An organically grown tomato freshly picked from the vine at its peak ripeness can steal the show of an entire dish.

We believe in a diversified diet. There are 20,000 species of edible plants, yet only 20 take part in the 90% of what we eat. We want to change that. We introduce less known, yet nutritious, flavorful food items onto your table.

We believe in eating healthy. We use USDA nutritional database, research best-selling books, and consult registered dietitians. Eating healthy doesn’t mean eating boring. An orchestra of fresh, high-quality ingredients, brought together with a touch of spice, always triumphs highly processed, disproportionally sweetened or fattened dish. Healthy isn’t measured in just the calories. We take a holistic approach in terms of balancing macros and micros. And healthy is very much your relationship with food. You should be able to enjoy guilty pleasure occasionally without any guilt.

We believe in choices. Our small team is made up of flexitarians. Michael Pollan’s philosophy “Eat food, not too much, mostly plants” describes our general approach to food. However, we believe that diet is a highly personal choice and nobody should judge your choice of diet. Our goal is to help you practice your diet within the parameters of being healthy.

We believe that food and making food bring people together. We celebrate with food. We carry out conversations over food. We make memories with food. We want our recipes and meal plans will bring joy to your dinner table.

Last but not least, we believe in a sustainable future for food. Industrialization of everything around food has taken a heavy toll on the Earth. Everyone can make a significant impact through what we eat. We provide quantified information to guide you to the best practice.

If you haven’t already, head on to the Register page, create an account, answer a few questions in the profile setting, and start to receive personalized meal plans. Our meal planning service is completely free.